CIO Applications Europe
About UsConferencePartner With Us
Close
  • Applications
      • Business Intelligence & Analytics
      • Call Center Solutions
      • CRM & Customer Experience
      • Data Center
      • Digital Transformation
      • E-Invoicing
      • Intelligent ERP & Automation
      • Risk Management & Compliance
      • Unified Communications (UCaaS)
  • Industries
      • Automotive & Mobility
      • Construction & Infrastructure
      • Financial Services
      • Healthcare
      • Retail & E-commerce
      • Telecom & Media
      • Travel and Hospitality Tech
  • Technologies
      • Cloud
      • Cybersecurity & Resilience
      • Data Engineering & Analytics
      • Generative and Agentic AI
      • IoT & Edge Computing
      • Robotics
  • Platforms
      • AWS
      • IBM
      • Microsoft
      • Salesforce
      • SAP
      • ServiceNow
  • Leadership Perspectives
  • Innovation Insights
  • Research
  • News
  • CXO Awards
    • Europe
      • US
  • Topics

  • Menu
      • Business Intelligence & Analytics
      • Cloud
      • Digital Transformation
      • Generative and Agentic AI
      • Microsoft
      • Risk Management & Compliance
      • Travel and Hospitality Tech
      • Unified Communications (UCaaS)
  • Microsoft
  • Risk Management & Compliance
  • Travel and Hospitality Tech
  • Generative and Agentic AI
  • Digital Transformation
  • Business Intelligence & Analytics
  • Cloud
Topics
  • Topics

  • Business Intelligence & Analytics
  • Cloud
  • Digital Transformation
  • Generative and Agentic AI
  • Microsoft
  • Risk Management & Compliance
  • Travel and Hospitality Tech
  • Unified Communications (UCaaS)
  • Home
  • ITSM
  • CIO Viewpoints

Service Management in the Age of Digitization

Douglas Duncan, CIO, Columbia Insurance Group

Tweet

content-image
If there is one thing that has been a core function of IT shops large and small over the years, it is the delivery of service. Ever since that first panicky call to Radio Shack to see if they had the right replacement bulb for the Univac, the management of that service has been an issue.

Why is Service Management in the Age of Digitization still a topic? This should be a foundational IT discipline we have perfected. The solution may seem as simple as providing a set of services to fix and maintain the systems and processes that have been delivered, like a car dealership service center. You sold it, so you need to fix it, change the oil, and maybe throw in a car wash.

Unlike the car dealership, IT shops are not supporting a relatively short inventory of makes and models. Every IT shop in the world is dealing with a custom product. Imagine… of the millions of businesses in the world with computer systems, not one IT shop is like another. Totally custom.

This begs the question, how can Service Management ever be efficient or standardized given this fractured nature?

First, one might argue that while the IT shops themselves are all different, the processes or frameworks they use are more uniform.

Through virtualization of hardware, software, and services we can drastically simplify how we interact with our systems


ITIL does a great job in bringing uniformity and definition to the practice of IT service management. It provides a simple and clear approach to providing service management. And therein may lie the problem. It tries to make simple something that is inherently complex, perhaps even chaotic. ITIL helps us structure and understand how to provide service, but it can fall short on specific issues that break the standard mold.

Second, perhaps all IT shops are not so different. After all, we are really talking about 1) computer systems, which have the same core components, 2) software programs, which follow the same Boolean logic, and 3) business data, very similar across a vast variety of organizations. Why not provide service at that level?

Ultimately, it is because our customers do not operate at that level. They work at the level of processes inputs, outputs, decisions, and interactions. This brings back the complexity - every business’s process is different.

Is there a way forward? Are we doomed to IT Service Management never being good enough, a point of customer pain and IT angst?

The fundamental problem is that we are trying to match the complexity of our systems against the complexity of our business processes. This many-to-many approach will always leave loose ends.

The alternative is to simplify one side of the equation. Assuming for the moment we cannot control the business side, then that leaves the system side. The answer lies in the Cloud;. or more specifically, in the inherent nature of virtualization.

Through virtualization of hardware, software, and services we can drastically simplify how we interact with our systems. We are not really simplifying the core functions, but we are removing the complexity needed to interact with those functions. Well-designed cloud implementations will allow significantly simpler and maintainable IT software and hardware services.

The Cloud is sold as the answer to many problems, often inaccurately, but for IT Service Management it will bring the virtual simplification we need.

Weekly Brief

loading
cioviewpoint
TOP VENDORS
Top 10 ITSM Solution Companies - 2020
  • Adopting And Driving AI Across an...

    Dr. Yves Gorat Stommel, Deputy Head of Function Evonik Digital, Evonik [ETR: EVK]

  • Challenges under the Hood: Cloud...

    Ivan Romero, Global Head Of Public Cloud, Wealth Management & Insurance, Banco Santander(BME: SAN)

  • Evolving Role of the CISO

    Christos Syngelakis, Group Chief Information Security Officer, Motor Oil[Fra: Mhz]

  • EU Cyber Challenges For The Private...

    Paulo Moniz, Director- Information Security and It Risk, EDP [ELI: EDP]

  • Inspiring Extraordinary Customer Success

    Alexander Bender, Global Head of Client and Broker Relationship Management, Allianz

  • Unveiling the Power of Data Visibility

    Muhammad Saleem, Head of Data Architecture, Bae Systems [LON: BA]

  • Transforming The Trucking Industry...

    Jair Ribeiro, Data Analytics and AI Leader, Volvo Group

  • The Transforming Landscape of...

    Cameron Farrar, Vice President - Head Of Software Asset Management, Marsh Mclennan(NYSE: MMC)

RECENT EDITIONS
‹ ›

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

×
#

CIO Applications Europe Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications Europe

Subscribe

loading

THANK YOU FOR SUBSCRIBING

CIO Applications Europe
Follow on LinkedIn

About

  • Home
  • About Us
  • Partner With Us

Stay Connected

  • Subscribe
  • Newsletter
  • Sitemap

Contact Us

  • editor@cioapplicationseurope.com
  • sales@cioapplicationseurope.com
  • marketing@cioapplicationseurope.com

Legal

  • Editorial Policy
  • Privacy Policy
  • Terms of Use

© 2026 CIO Applications Europe. All rights reserved. Headquarteblue in Fort Lauderdale, FL, USA.

This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://itsm.cioapplicationseurope.com/cioviewpoint/service-management-in-the-age-of-digitization-nid-1775.html